Agile Maturity Through Metrics

While agile development is much more evidence-based than most traditional waterfall or even iterative approaches, we still have some room to improve our ability to measure and learn from the work we produce. The art of “analytics” became a reality when web site and web app development allowed us to measure ROI in near real-time and steer our product direction. Today we have analytics tools that let us measure effectiveness for non-web products, too. Combining these real-time product metrics with “evidence-based management” (EBM), we can virtually eliminate guessing from product management and finely tune both our processes and our product features. I’ll tell you how.

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